Getting a bit creepy

I spend a lot of time working with monitoring solutions, and like to measure and track things. The information we collect from our apps tells us a lot about what’s going on. Who’s using it. How frequently they access it. Where they are from. How much time they spend accessing the app etc. And then there’s a lot we can do as app owners with this data. We can measure it, trend it, slice and dice and produce nice reports. We can also action on this info. Offer people stuff based on their behaviour. Use those ‘lifecycle’ emails to improve conversion. Increase our sales. Bring people back to using our products.

I’m getting used to those supposedly-personal email from Matt, the founder of Widgets inc. who’s “just checking if I need any help using the product”, or Stuart from Rackspace who has “only one question”. I know it’s automated, but it’s fine. As long as I can hit reply and actually reach a person, that’s ok with me. I pretend to not notice.

However, I’m feeling recently that some of those emails get a little creepy. A couple of random examples:

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