I haven’t noticed it much before, but it’s becoming a pet peeve once I started paying attention to it.
We LOVE homepages. Like eyes being the key to our souls, our homepage shows who we really are. What we stand for. They turn random visitors to loyal customers. They inspire trust, build an emotional connection, they bind us together… ok ok. You got the picture. Homepages are great.
But once I’m sold. I’m in. I gave you my email. I’m a loyal customer. I go to your site every. single. day. Do I really need to see your homepage again??! Do I actually care that you changed the photo on the frontpage and highlighted another benefit to potential customers? Or most important – do I really have to click the ‘Login’, ‘Go to my app’, ‘Dashboard’ or whatever other link you give me to get started?