There’s a famous Jewish, Yiddish phrase:
Man plans and God laughs.
I think the same applies to SEO and Google nowadays.
Man SEOs and Google laughs.
I was always a bit suspicious of SEO, and let’s face it, the sea of snake-oil SEO salesmen doesn’t help to establish credibility here, does it?
But I think that I’m becoming even more cynical of it every day.
The problem with getting good advice for SEO is that there’s no money in telling you “Don’t do anything”, “It’s a waste of time”, or “Focus on valuable content for your audience”. But there’s tons of money in doing a site audit, in telling you about best strategies to extract link juice, or why
alt tags for images are important.