A few months ago I wrote a post: Does Apple care about your privacy?
In the post, I looked at Apple’s IDFA – ID For Advertising, and how it’s abused by companies like Facebook and many more to track you. I believed then, and still believe now, that what Apple is doing is not ethical and also not legal under the European GDPR.
Since then, Apple actually announced that iOS 14 would change the way IDFA was accessible to all apps by default and that it would start “Asking Permission to Track”. This is a welcome change. Sadly, despite iOS 14 rolling out already, and despite Apple’s claims on this page, this change is still not in place.
Luckily, however, I was able to collaborate on this issue with NOYB (None Of Your Business: a privacy organization; please consider donating if you care about your privacy). NOYB brought forward an official complaint against Apple. The complaint was not a GDPR complaint, but rather highlighting an ePrivacy violation. This is another legal framework which explicitly forbids the kind of stuff Apple is doing.